This domain is for sale! Follow Premium Domains on Twitter Site Map My Cart View cart: 0 items
 

Western Fashion Advertising in Mainland Urban China: And its Effects on the Self Image of Youth

Lisa Scharoun. Western Fashion Advertising in Mainland Urban China: And its Effects on the Self Image of Youth Authors:Lisa Scharoun.
Publisher:
Year:2012
Serie:
Pages:240
Sizes:
Price:10634 rub.
Buy

Book Summary:
This book addresses the idea of western fashion advertising and its implied effects on identity and values of young people in contemporary Mainland urban China. Through an in-depth analysis of current fashion magazines and outdoor advertising, survey of Chinese urban youth and personal interview of this group, this thesis relays the large scope and reach of western advertising in urban China as well as perceptions and responses to this form of advertising. Survey and interview of contemporary Chinese youth gives the picture that western fashion advertising has saturated this community and communicates the concepts of advertising as a site for cultural change. Self-image concerns are discussed with suggestions of ways to create more culture-specific advertising and marketing campaigns that meld with Chinese cultural values.

More books by Lisa Scharoun

Also Bought