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Mastering Fashion Marketing

Tim Jackson, David Shaw. Mastering Fashion Marketing Authors:Tim Jackson, David Shaw.
Publisher:Palgrave Macmillan
Year:2009
Serie:
Pages:240
Sizes:
Price:4022.3 rub.
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Book Summary:
This is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations, providing unique insights into the reality of fashion marketing. Appropriate for undergraduate and postgraduate fashion, retailing and business degrees, it is also a valuable read for practitioners seeking knowledge and understanding of fashion marketing.

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