There are various advantages of hiring a publicist. A major advantage is that publicists have connections. These connections were developed years ago. These are the connections that will help you open doors that may never have been accessible to you. You cannot get much help from publicists when it comes to getting back on media coverage. The most important thing is the fact that they have connections. Thy can earn you new connections in a very easy manner. When you are an author having media exposure can be very vital. In this case the problem comes from the fact that they never know who they can call or even where they can start. It can be complex and difficult to generate publicity. The perfect time to call, the right shows to attend and the right producers are some of the details you will need to take care of. All these details will be taken care of when you hire a publicist.
Some media outlets don’t work directly with authors and this is why you will benefit from hiring a publicist. This means they can only work with you when you have a publicist. A lot of media outlets always want to work with a more formalized system. They will only be willing to work with you in a case where you have a publicist. Another advantage of having a book publicist is that they have the experience to guide you. Going to radio stations and shows without guidance can be dangerous. You will get the proper coaching from a good publicist. He will train you on the words you will use. He will also ensure that you will avoid making mistakes while on the shows.
An added advantage of having a book publicist is that you will know how to spin things in the media. A good publicist is able to take topics and themes in your book and translate them to something else. They are always able to transform it into something newsworthy. With a book publicist it will be easy for you to develop the right message. He will also be able to use the right angle to get the attention of the media. They will know how to pick the right angle to maximize interest in you and your book. Another advantage of having a book publicist is that they will get your message to the right people. You can be able to book yourself in radio stations or TV shows but you may never go far. A good publicist will provide everything a good show producer needs to book as a guest. He will then ensure that your message is reaching the right target. Most hosts book a guest based on the recommendation of a trusted publicist.